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Horse Sense: The Key to Success Is Finding a Horse to Ride, by Al Ries, Jack Trout
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In "Horse Sense", the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives. Many people assume that success in life involves "trying harder". Nothing is further from the truth. The most successful people are those who "find a horse to ride": the one idea, the one company, the one thing, or even the one person that can propel them to the top. How to go about finding the "horse" is the subject of this book.
- Sales Rank: #634962 in Books
- Brand: McGraw Hill
- Published on: 1990-11
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 5.75" w x .75" l,
- Binding: Hardcover
- 256 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Cool book. Just make sure you actually understand what ...
By Rafael Blanes
Cool book. Just make sure you actually understand what he's talking about. You don't want to be that guy reciting the authors' words like a mantra without knowing why
1 of 1 people found the following review helpful.
One Star
By D. Wade
Clique ridden nonsense.
5 of 5 people found the following review helpful.
A Decidely Different Approach to Career Management
By James Sadler
Ever become angry because you worked late every day, spent weekends at the office and generally did everything you could to prove you were top dog at doing your job, only to see a promotion slip away to someone who never worked late, left early many days, and was definitely less deserving? Read this book and develop a better understanding of why.
Ries and Trout are two of the top, if not the top, marketing strategists in America and have been recognized as such since they first published their seminal work, "Positioning." In "Horse Sense," they turn their attention away from the world of corporate markeitng and advertising and focus on how people really get ahead in life. Hint: working your tail off ain't gonna get you there.
Essentially, you have to get a horse to ride. That horse could be another individual, an idea, a relative, any number of things. The central idea is that hard work is not what leads to success, rather in most cases it is what so many of us suspect: its not what you know but who you know.
THe authors offer example after example, sometimes to the point of redundacy, to demonstrate that few people are successful simply because they put their nose to the grindstone. In a world where everyone works harder and later, hard work will not get you noticed.
While the authors sometimes stretch their Horse analogy a bit too far, this book is a definite eye-opener and may well change you attitude on how to truly get ahead. I think you'll agree with them on most of their observations and suggestions. Read it and find out for yourself.
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